Today a lot of global brands are using Twitter as a platform to gain mileage. Indian brands have also realized this fact and are now slowly but steadily following the Twitter road. They have entered the arena and have started engaging, connecting and carefully building relationships. They are trying to convey their message to the audience in a short and sweet manner- in just 140 characters. Let us take a look at some messages conveyed by the Indian Brands via Twitter.
1. Contests and offers
Fastrack engages with the digital audience by updating them about the offers and contests. They encourage people to participate in the contests.
2. Feedback and Staying in touch
Kingfisher is using Twitter very effectively to get the feedback from its guest. Twitter is being used a medium of being in touch with the people and communicating with the audience. They are giving a personal touch to their guests by constantly being in touch.
3. Product Launch
Honda Jazz realized that Twitter is a great platform which would help it in generating a buzz and gain massive visibility in the online media. Hence it used Twitter to launch the Honda Jazz in India.
4. Customer Support / Grievance Handling
Reliance broadband is using this to handle customer complaints and resolve the issues of the customers. A happy customer spreads the message to 100 others and that is exactly what they are trying to do by being present on Twitter.
5. Updating Viewers
Colors updates its Twitter followers about the various shows, timings, special programs etc. It is engaging the followers by promoting the various shows running on the channel.
6. Sharing Success Stories
Wockhardt Hospital is sharing its success stories like any successful surgeries, treatments, technology up gradation etc on Twitter.
7. Campus Tweets
IIM Calcutta like several other business schools is using Twitter to share campus update and events.
Brands in India are basically using Twitter to socialize, spread news, update followers, launch products etc by telegraphing the information. Twitter could be used for many more reasons. Brands can use it for live tweeting an event, crisis management, conducting surveys etc. Success depends on the relevance, information, tone, frequency, and manner in which the brand participates in the ongoing conversation. Twitter should be used as a powerful tool to see wonders happen.
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