Burger King harnesses influencer marketing to launch #ChickenFries

There is a rapid growth of fast food chains, and the market stands at an estimated $2.5 billion in India. Consumers that tend to use their disposable income for occasions and celebrations are now more willing to visit fast food chains on a daily basis.

Burger King is a popular global food chain that has over 15,000 outlets in over 100 countries. They are famous for their whopper burgers and have over 50 outlets in India and account for over 15% of India’s burger consumption.

Reports suggest that burger sales have surpassed Pizzas and other fast food. This is due to the increase in its popularity, number of food outlets and the quality and variety of the products offered to consumers.

With the launch of Burger King’s new Chicken Fries in India, they wanted to create a unique story based on customer interests. Burger King wanted to create a distinctive buzz around the launch, allow people to have a great experience with Burger King’s new Chicken Fries and give it a try!

Banking on Influencer Marketing

Ripple Links developed an Influencers driven campaign on Twitter and Instagram and engaged with top influencers in the food and lifestyle category as well as one celebrity.

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Our influencers shared their impressions on how they enjoyed the product and engaged with the story built around the product.

Ripple Links’ approach was to engage influencers with an excellent social metrics in our panel to lead the campaign. influencers discussed the taste, texture, the fun of taking their Chicken Fries on trips and activities with them and also responded to the quirky tale of the #ChickenFries and the deliciousness of the product was highlighted through all of the posts.

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By The Numbers

No of Instagrammers – 25

Instagram Reach – 600K

No of Instagram Posts – 25

Total Instagram Engagement – 8k

No of Tweeple- 22

Twitter Reach – 600K

No of Twitter Posts -22

Total Twitter Engagement – 600+

Total Campaign Reach – 1.2Mn

 Total Campaign Engagement- 9k

The Burger King Chicken Fries campaign had a reach of over 12 Million on Instagram and Twitter. The influencers created exclusive tweets and posts about the product to drive sales and get people interested in trying the one of a kind Chicken Fries. This helped in attracting a large number of followers to engage and visit outlets to enjoy the delicious Chicken Fries.

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At Ripple Links, we can help you garner larger audience that will propel your business and will improve your reach through our influencer marketing strategies.

Interested in what we can do for your brand? Let’s talk! Contact us at deepak@ripplelinks.com.

 

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