With the Indian mobile app usage growth outpacing global app usage by 131 per cent, last year Myntra decided to shut down its website and go app-only. For a mobile-only approach, Ripple Links developed the #ItsPersonal campaign to highlight the ease that the Myntra smartphone app could become your personal shopper. Ripple Links devised different messages under various categories outlining importance of influencers based on three different focuses of travel, fashion, and technology. Our approach was to position the product and the category that the audience can identify with instantaneously.
To ensure that the campaign was a success, Influencers with an excellent readership metrics and a strong social presence were chosen based on their specific category. This enabled the campaign to create a differentiated shopping experience and positioned the app as the one stop destination for all shopping needs for different types of customers.
The campaign saw influencers engage their audience through blogs, Facebook posts and tweets to highlight the differentiated shopping experience and position the App as the one stop shop for all their shopping and needs.
The #It’sPersonal Campaign involved over 30 influencers with a readership of over a million and a total reach of 2 million.
At Ripple Links, we can help you communicate your brand’s core message that will propel your business and will improve your reach through our influencer marketing strategies.
Interested in what we can do for your brand? Let’s talk! Contact us at firstname.lastname@example.org.
*Photo Credit for Header Image: GiaSaysThat
Latest posts by admin (see all)
- Launching Your Product In An Explosive Brand Presence with Micro Influencers - January 17, 2017
- #It’sPersonal with Myntra’s App-Only Influencer Marketing Campaign - January 4, 2017
- It’s Wedding Season! Make a Match with Premium Influencers - January 2, 2017