Ways to Turn Influencers into Brand Ambassadors
The world of influencer marketing has been evolving and progressing at a steady pace. Brands are increasingly looking towards influencers to reach new or targeted audiences and spread awareness about their brand or products. Influencers with good and strong follower relationships are truly beneficial for brands, both in terms of short and long term affiliations. […]
How to Write an Effective Influencer Marketing Brief
An important factor that determines a successful influencer campaign is the presence of a clear, precise and strong influencer brief. An Influencer Marketing Brief or an Influencer Campaign Brief, simply put, is a document that’s sent to the influencers that you want to work with. An influencer brief clearly defines all the information – […]
Launching Your Product In An Explosive Brand Presence with Micro Influencers
With an explosive impact on audience, influencers can help kick start the popularity of your product at the launch. Micro influencers, with a niche base of followers, are capable of exerting macro impact on your consumers. With the right reach, resonance and relevance, they can popularise your brand image among consumers and drive purchase decisions. […]